Neil Raj, Co-founder at AANICCA and VP New Initiatives at AdCommunal.com discuss how Fireflies helped them get their campaigns live faster by capturing key points during their client meetings.

Neil Raj, Co Founder at AANICA and VP New Initiatives at AdCommunal.com

Company

AANICCA, dba AdCommunal Inc. is a performance-based online marketing provider for advertisers, publishers and online affiliates in the United States, Canada and the UK. The company hosts one of the most progressive affiliate programs in the industry, providing some of the greatest return on investment for advertisers and highest payouts for publishers.

  • Website http://www.adcommunal.com
  • Industries Marketing and Advertising

Problem

AdCommunal have great initial client meetings with advertisers looking to work with them. During these meetings, they discuss their target demographics, Key Performance Indicators (KPI), target cost per acquisitions, and many more.  While they take notes during their client meetings, not all the information is often captured and key points are sometimes forgotten or omitted.

Impact

There are times when AdCommunal had to reach back to their clients and ask previously asked questions. This type of back and forth with the client did not look well for them.

Solution

AdCommunal tested different apps to help them with their issue until someone recommended Fireflies to them. They found it to be the best in the market in terms of recording and collaborating on meetings.

Fireflies allow us to revert back to client meetings to pick up points that we may have not taken note of.  Specifically, we like Fireflies' interface, the ease of use, and most importantly, the support.

At first, they were a bit worried that their clients will not allow them to record their calls until they explained that Fred was an AI Assistant.

Results

Using Fireflies helped AdCommunal to listen to their meeting conversations with their clients and gather specifics that they may have missed while note taking.  This has helped them get campaigns live faster by not having to go back and forth with discussions.

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