Fiona Pietruski, Owner and CMO of Adopter Marketing shared how they used Fireflies to take better notes and not rely on sketchy notes that they were previously taking. This helped them keep a better track of the conversations and improved their service quality.

About Adopter Marketing

Fractional CMO and Marketing Strategy Consulting for Early Stage and Scale-up businesses B2C and B2B.

Fiona Pietruski, Owner and CMO of Adopter Marketing
Fiona Pietruski, Owner and CMO of Adopter Marketing

Problem

They have many video meetings where Fiona lead the conversation and needed to take detailed notes that can be used and shared immediately. She works with multiple clients each day and without good quick notes it can be a challenge to keep up with the conversations.

Impact of the Problem

The earlier method of traditional note-taking was proving to be quite inefficient, either pausing conversations to ensure good notes are taken or rechecking facts to ensure the right steps are taken after a meeting. This resulted in a lot of time wasted.

Solution

Fiona found Fireflies through social media and decided to give it a try. Due to her past experiences with some other transcription services, she was skeptical about the quality. She thought the connections and audio quality would be an issue on video calls.

Results

Fiona and her team is quickly seeing a better quality of detail in the conversations and follow-ups.  It's easier to pass along information via detailed notes rather than paraphrasing and retelling from sketchy notes.

Now it's easier to pass along information via detailed notes using Fireflies rather than paraphrasing and retelling from sketchy notes.

- Fiona Pietruski, Owner and CMO of Adopter Marketing

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