Tess, Communication Manager shared how they moved from using a regular audio recording tool to fireflies meeting assistant and improved their marketing efforts.

About Omneo

Omneo is a software suite aimed at providing connected experiences for customers over the lifetime of their relationship with brands they care about.

Three key offerings lie at the heart of Omneo - First, A single customer view across channels, second, an Incentives engine (like loyalty programs) and third an experience suite, where they power things like wish lists, in-store signups and eReciepts.

Tess, Communications Manager at Omneo
Tess, Communications Manager at Omneo

Problem

As a Communications Manager, Tess collates information from multiple sources to communicate to their existing and potential client base in a way that is relevant and valuable.

They were facing issues in trying to write long-form content by recording meetings and then reflecting key points in marketing efforts.

Impact of the Problem

They were using a regular audio recording tool, hoping it would be solve their problems. But it actually made the entire issue even more frustrating. It was fiddly, they'd often forget to press record and the filing process was cumbersome.

Solution

Omneo uses Fireflies.ai for improving their marketing efforts

Initially, Tess was hesitant about the cost of using such a tool. But when she came across Fireflies, she was surprised at such affordable pricing for great features and decided to give it a try.

Results

Fireflies allows the marketing team of Omneo revisit 100% of their meetings for long-form content and to analyse key points of their marketing efforts.

- Tess O'Brien, Communications Manager at Omneo

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