I had the chance to sit down with Ian Taylor from AppInstitute. They allow SMBs and SMEs to build mobile apps instantly without writing any code. It's analogous to WIX but for mobile app development.

Ian shared with me:  

  • The challenges of selling to SMBs
  • How they experimented with different customer acquisition channels
  • What to watch out for when you Saas business does paid acquisition
  • How they found success leveraging content marketing

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